The AFC East enters 2025 as Buffalo’s division to lose, but cracks are showing beneath the surface of the Bills’ roster. With uncertainty in Miami, New York retooling, and New England reshaping its identity around rookie Drake Maye, the division could be more volatile than it first appears.

Trevor Lawrence’s promising trajectory was derailed by a string of injuries over the past two seasons, but his underlying metrics still hint at top-tier potential. If new offensive coordinator Liam Coen can unlock that in-structure consistency, Jacksonville’s ceiling may be higher than the betting market suggests.

We dive into the teams in the NFC East to gauge value in the futures betting markets.

Looking through the teams in the NFC West to gauge value in the futures markets.

The NFC South is an intriguing division, but there’s a clear pecking order heading into 2025.

Now that the draft is behind us and rosters are mostly set, it’s a great time to shift focus to futures markets in search of betting value. In the past, tying up money for months came with an opportunity cost. But with the rise of new platforms, including those offering interest, betting early on futures can be a more worthwhile investment than ever.

Whether you’re looking to cash in on positional trends, first-round surprises or top-10 locks, now is the time to find value before the market shifts.

Our SGP picks are built around data-driven game narratives, highlighting how key players and matchups could shape the outcome. By identifying trends and exploitable edges, these bets maximize value based on how the game is most likely to unfold.

With the Kansas City Chiefs and Philadelphia Eagles loaded with playmakers, identifying the best anytime scorers is more crucial than ever.

Super Bowl 59 features elite talent on both sides of the ball, creating several key matchups that could shape the outcome — not just of the game but also in the betting markets.

A breakdown of some of the most intriguing exotic bets for Super Bowl 59, backed by data and trends to help find value in the unexpected.

We present one early-value bet for Super Bowl 59 between the Kansas City Chiefs and Philadelphia Eagles.

Each week, we’ll focus on one game and use a top-down strategy to break it down. This means starting with the bigger picture and then finding the best ways to apply that information to betting markets.

Two anytime touchdown bets ahead of Sunday's conference championship games.

Three anytime touchdown bets ahead of Sunday's divisional-round games.

PFF's SGP picks are built around specific game narratives that the data suggests could unfold, with insight into how key players and matchups may impact the outcome.

Bills-Ravens promises to be one of the marquee matchups of the divisional round, offering plenty of intriguing angles to explore in the betting market.

Each week, we’ll focus on one game and use a top-down strategy to break it down. This means starting with the bigger picture and then finding the best ways to apply that information to betting markets.