Week 4 is here, and PFF’s analysts have locked in their favorite bets of the week, powered by the PFF Player Prop Tool.

In the most efficient betting market in sports, every move matters. NFL sides and totals attract massive liquidity, making them less volatile than their college football counterparts — but also more revealing. This article breaks down the key drivers of line movement and offers tools to help you distinguish overreactions from sharp, justified adjustments.

Week 4 kicks off with an NFC West divisional matchup between the red-hot Seattle Seahawks — coming off a pair of dominant victories — and the Arizona Cardinals — who stumbled this past week against another division rival in the 49ers. 

Line moves tell a story — the edge comes from knowing whether it’s a true signal or just an overreaction. Injuries, weather and public pick releases are just a few of the forces that can push numbers around, but the real value comes from understanding which shifts actually matter.

A contest between the Seattle Seahawks and Arizona Cardinals is among the Week 4 games that present early betting value.

Unlike last year’s matchup, which had a modest 43.5-point total, this game is projected to be an offensive showcase, with the line set at 53.5 points. Both the Ravens and Lions rank inside the top five in EPA per play, touchdown percentage and yards per play — highlighting the firepower on both sides.

Lean on the new PFF Player Prop Tool to separate signal from noise in Week 3.

Betting insights, matchup data, historical hit rates and much more are now right at your fingertips. Whether you're a seasoned bettor or just getting into the swing of things, the new Player Prop Tool gives you actionable takes to help you beat the sportsbooks.

Same-game parlays are all about building around game scripts — and the key is finding data-driven narratives that actually have a path to hit. With the new PFF Player Prop Tool highlighting the best matchups, probabilities and market edges, we’re targeting tails with upside in Week 3.

Dak Prescott has thrived this season when kept clean. While quarterbacks like Caleb Williams continue to struggle with high “destroy rates”—taking sacks, missing throws, or scrambling into trouble when undisturbed—Prescott has been sharp and efficient. His improved in-structure play, combined with better protection and scheme, positions him well to take advantage of favorable matchups like this one.

Justin Herbert’s increased scrambling ability has quietly become a key storyline early in the season. After ranking well below average in scramble rate and efficiency last year—largely due to injury—Herbert has doubled his scramble rate and looked far more dynamic. That improvement not only raises his overall value but also gives the Chargers a tool to counter Denver’s strong defense.

Week 3 is here, and PFF’s analysts have locked in their favorite bets of the week, powered by the PFF Player Prop Tool.

Utilizing the new PFF Player Prop Tool, here are two projections to target ahead of NFL Week 3 action.

Injuries, weather, and public pick releases are just a few factors that can swing numbers. But spotting early signals—before prices settle into full efficiency—is where betting edges are made. Below, we’ll walk through how notable market-maker openers have shifted since Sunday and what those moves might be telling us.

A classic AFC East rivalry kicks off the Week 3 NFL slate, as the Dolphins travel to Buffalo to face a Bills team they haven’t beaten at Highmark Stadium since 2016.

Line moves tell a story — the edge comes from knowing whether it’s a true signal or just an overreaction. Injuries, weather and public pick releases are just a few of the forces that can push numbers around, but the real value comes from understanding which shifts actually matter.