All News & Analysis

Matthew Stafford doesn't appear to have a favorite target

DETROIT, MI - NOVEMBER 20: Quarterback Matthew Stafford #9 of the Detroit Lions looks down field against the Jacksonville Jaguars during first half action at Ford Field on November 20, 2016 in Detroit, Michigan. (Photo by Leon Halip/Getty Images)

  • Since pairing Detroit Lions QB Matthew Stafford with offensive coordinator Jim Bob Cooter, Stafford has blossomed into one of the most efficient target distributors in the league.
  • In 2015 Stafford started his transformation by targeting three different players over 95 times each. This lead to Stafford completing 80-plus passes to each of them, a feat only accomplished three other times in NFL history.
  • In 2016, after losing arguably the league’s best receiver in Calvin Johnson, Stafford adjusted by spreading the ball even more targeting four different players 85-plus times each and a fifth player 60-plus times. This resulted in 50-plus completions to five different players each. Stafford was the only QB in 2016 to accomplish this.
  • Stafford’s new ball distribution strategy has led to career highs in adjusted completion percentage at 76.1 (ranked ninth) and passer rating under pressure at 78.2 (ranked seventh). He also received a career high grade from us in 2016 at 85.4, which ranked ninth in the NFL.
  • It appears that both Anquan Boldin (18 percent threat rate) and Andre Roberts (17 percent) will not be with the team in 2017. Lions third-round WR Kenny Golladay and fourth-round TE Michael Roberts will get the first crack at filling their void.

Matthew Stafford

All Featured Tools


Unlock the 2023 Fantasy Draft Kit, with League Sync, Live Draft Assistant, PFF Grades & Data Platform that powers all 32 Pro Teams

$31 Draft Kit Fee + $8.99/mo
$89.88/yr + FREE Draft Kit