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NFL Week 3 Fantasy Football: Buy Low & Sell High Targets Based on High-Value Opportunities

Baltimore, Maryland, USA; Baltimore Ravens wide receiver Marquise Brown (5) runs with the ball during the first half against the Kansas City Chiefs at M&T Bank Stadium. Mandatory Credit: Tommy Gilligan-USA TODAY Sports

Volume reigns supreme in fantasy football. We want players who generate the most targets and touches — opportunities lead to fantasy points. But not all opportunities are created equal.

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End-zone targets, deep targets (20 yards or more), air yards and carries inside the 5-yard line are prime examples of high-value opportunities. We want players who have a command of their team’s high-value touches, as this maximizes their fantasy upside.

In PPR formats, an end-zone target is worth nearly twice a normal target. Deep targets net 1.3 times as much. A carry inside the 5-yard line more than quadruples the rate of fantasy points on a normal carry. 

Identifying players with high-usage roles is critical to gaining an edge over the competition. The high-value opportunities report is here to unearth buy-low trade targets, inform start/sit decisions and pinpoint DFS options based on high-value touches and targets.

As a special treat, raw target shares are filed at the bottom for your convenience.


Most carries inside the 5-yard line | Week 2
Player Goal-line carries Touchdowns
Jonathan Taylor 5 0
Lamar Jackson 3 2
Mark Ingram II 2 0
Christian McCaffrey 2 0
Chris Carson 2 2
Damien Harris 2 0
Jalen Hurts 2 1

Buy Jonathan Taylor. The Indianapolis Colts running back went 0-for-5 on his rushing attempts inside the 5-yard line, which tends to point toward touchdowns coming in the near future. The same can be said for his 41.0 expected fantasy points — the third-highest total at the running back position. 

With Carson Wentz dealing with injuries to both of his ankles, Indy has every excuse to make JT the linchpin of their offense. 

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