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NFL Week 1 Fantasy Football High-Value Opportunities Report

Tampa, Florida, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) scores a touchdown against the Tampa Bay Buccaneers during the first half at Raymond James Stadium. Mandatory Credit: Jeremy Reper-USA TODAY Sports

Volume reigns supreme in fantasy football. We want players who generate the most targets and touches — more opportunities lead to more fantasy points. Not all opportunities are created equal, however.

End-zone targets, deep targets (20 yards or more), air yards and carries inside the 5-yard line are prime examples of high-value opportunities. We want players who have a command of their team’s high-value touches, as it maximizes their fantasy upside.

In PPR formats, an end-zone target is worth nearly twice a normal target. Deep targets net 1.3 times as much. A carry inside the 5-yard line more than quadruples the rate of fantasy points on a normal carry. 

Identifying players with high-usage roles is critical to gaining an edge over the competition. That's what the high-value opportunities report is here for — to unearth buy-low trade targets, inform start/sit decisions and pinpoint DFS options based on high-value touches and targets.

As a special treat, raw target shares are filed at the bottom for your convenience

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Most end-zone targets | Week 1
Player End-zone targets
Marvin Jones Jr. 3
Juwan Johnson 3
CeeDee Lamb 3
Rob Gronkowski 2
Robert Woods 2
Amari Cooper 2
Tyreek Hill 2
Corey Davis 2
Mike Williams 2
Cooper Kupp 2
Kenny Golladay 2
Zach Pascal 2
Quintez Cephus 2
Jordan Akins 2
Christian Kirk 2
A.J. Brown 2
Tee Higgins 2
Hunter Renfrow 2
Nico Collins 2

CeeDee Lamb was impressive in Week 1, racking up 104 receiving yards on seven receptions with a touchdown. However, a close look at the type of opportunities he received reveals he was slated to have an even bigger game against the Buccaneers. 

Lamb failed to haul in any of his three end-zone targets, which would have significantly boosted his fantasy point total. Lamb’s expected 30.7 fantasy points ranked second among all wide receivers in Week 1. With a date against the Los Angeles Chargers in Week 2, expect elite WR1 fantasy production from Lamb in what should be a shootout.  Vegas has the game pegged with a 55-point total, making it the highest projected total on the main slate. 

Kenny Golladay didn’t exactly deliver what fantasy gamers expected from him in Week 1, compiling just 64 receiving yards and four catches on six targets (15% target share). But Golladay’s fantasy production has always been tied to seeing high-value targets, so it was encouraging to see Daniel Jones target him twice in the end zone.

The duo couldn't connect, but Jones looking Golladay’s way should catch the attention of fantasy managers and DFS gamers alike. With the consensus generally low on Golladay, he’s a sneaky captain to play in Thursday’s Showdown slate due to the leverage he can generate over the field with his touchdown equity. 

He’s also an interesting buy-low candidate. If Golladay shows out in Week 2, you’ll feel great about his Week 3 matchup with the Atlanta Falcons


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