Drake

London

The Falcons this offseason fired head coach Arthur Smith and added Zac Robinson as their offensive coordinator. Only 41.5% of Atlanta's targets in 2023 went to wide receivers last season, while 72.6% did in Robinson's Rams offense. While we should expect less than 72.6% this year because the Falcons have Pitts and Robinson, London’s target share likely won't decrease, either.

London dealt with Desmond Ridder, Marcus Mariota and Taylor Heinicke at quarterback over the past two seasons. Those signal-callers combined for a 54.5 PFF passing grade in that span, ranking second worst. They recorded the eighth-highest rate of uncatchably inaccurate passes of 10 or more yards (38.4%). Meanwhile, new Falcons quarterback Kirk Cousins posted the third-best rate (29.0%) over that span.

London is a bit of a projection this year after falling outside of the top 30 fantasy wide receivers in his first two seasons. A lot has changed, however, and there are plenty of reasons for optimism. A top-five fantasy season is a possibility, but there is plenty of risk because not all changes work out how we expect. There were several changes around London, with the only constants being a potentially elite running back and tight end who will also have high target shares.