The sports betting industry has exploded in recent years, ushering in an assortment of new and innovative betting opportunities. At this point, it feels like someone can wager on almost any event occurring during the course of a football game.
Some of the most worthwhile betting opportunities exist in the derivatives market. A derivative is any betting line that is derived from another; the most common example is first-half odds, which are derived from the full game counterpart. Numerous other options exist, however, spanning from first-half spreads and totals to betting by the quarter.
Bookmakers spend a significant portion of their time and resources to handicap full game lines efficiently. This helps as a proxy for derivative bets and creates opportunities for those willing to research and find discrepancies in markets that can be capitalized on.
Earlier in the offseason, I took a close look at second-half betting markets and approaches that provide value when targeting these lines. It is hard to formulate content around this market due to the short shelf life that exists, but having a solid framework can help highlight values when monitoring these second-half lines. Totals are static and almost completely derived from the full-game total, while spreads see more movement based on what occurred in the first half.