NFL News & Analysis

PFF and Athlete Ventures enter 2022 partnership

PFF & Athlete Ventures are proud to enter into a partnership agreement to advance how student-athletes are evaluated for name, image and likeness (NIL) deals.

The two companies have integrated their programs to promote transparency in a largely neglected category in the N.I.L. landscape — athletic performance. This partnership will improve visibility to top-tier talent while enabling student-athletes to improve their market value through athletic achievements.

About PFF

Headquartered in Cincinnati, PFF was launched in 2007 and gained majority interest from former NFL player and award-winning broadcaster Cris Collinsworth in 2014.

Over the last 16 years, PFF has built the world’s most comprehensive football database, covering every player on every play of every game for the NFL, FBS and FCS. Their data and tools are trusted by all 32 NFL teams, all nine CFL teams, 110 FBS teams and 10 FCS teams. PFF’s services are also used by TV networks, player agencies and video game companies, just to name a few.

“The advanced data and analytics movement in American football is still very young, and PFF has arguably been the leader of that movement,” says Bryan Hall, CRO of PFF. “We’re not just changing the game for coaches and GMs but also delivering value to the segments that surround the game. This exciting partnership with Athlete Ventures allows PFF to play a positive role in the emerging N.I.L. space.”

About Athlete Ventures

Verified through extensive research, Athlete Ventures is the most comprehensive brokerage and clearinghouse in the N.I.L. landscape. The Athlete Ventures Software-as-a-Service (SaaS) platform is designed to be the industry’s leading NIL marketplace, compliance engine and analytics tool — servicing every stage, end-to-end, of the N.I.L. deal lifecycle all in a single platform. 

“This integration between PFF and Athlete Ventures pushes the needle forward in establishing proper market valuations of student-athletes through data and analytics. Student-athletes are generally evaluated by their social reach, specifically their follower metrics on social media platforms. This partnership will enable sponsors and agencies to evaluate talent across academics, athletics and social reach within the Athlete Ventures platform,” says Colin Batherson, CEO of Athlete Ventures. “What we are providing at Athlete Ventures takes N.I.L. forward in a unique way, and we’re breaking into a really exciting space as we support student-athletes embracing the N.I.L. agenda.”

The first reveal of this partnership will be on display this summer when the Athlete Ventures platform officially launches. PFF will be supplying Athlete Ventures with extensive data and analytics, further establishing themselves as the premier football analytics partner in the N.I.L. space. 

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